2.1 Create a New Project

Just like for company information, the BOX will perform better when provided with more and more precise information.

Challenge Definition

• Start with a clear innovation challenge or opportunity
• Example: "Create an innovative plant-based beverage for the German market targeting Gen-Z"
• Provide as many details as possible about your company and objectives

Creative Constraints

• Add progressive creative constraints to guide the AI
• Include budget limitations, technical requirements, timeline constraints
• Define success criteria and KPIs

Input Sources

• Upload relevant documents and data sources
• Connect to The Mirror platform for additional insights
• Include folder with supporting materials

2.2 Areas of Exploration

Direction Setting

• Orient your brief toward specific directions:
  • Product - Focus on new product development
  • Marketing - Emphasize marketing and positioning opportunities
  • Technology - Concentrate on technical innovation