3.1 Automated Research Process

Multi-Source Intelligence

• AI agents automatically search dozens of online and proprietary sources
• Sources include: internal documents, internet research, competitor analysis, trend reports
• Research covers: trends, competitors, customers, market dynamics

Insight Generation

• The platform weaves scattered information into solid, in-depth insights
• Generates agency-grade insights based on Quartz Labs' experience
• Example insight: "Zen & the Agave Paradox – Gen Z Pays More for Less Buzz"

Source Traceability

• Every insight is backed by traceable sources
• Click through to see the original research behind each insight
• Includes both online sources and your internal documents

3.2 Insight Review and Selection

Insight Evaluation

• Review the generated insights for relevance to your challenge
• Select insights deemed most relevant to your innovation goals
• Add your own insights to complement AI-generated ones

Custom Insight Addition

• Import insights from your team members