4.1 Opportunity Space Creation

From Insights to Opportunities

• Selected insights generate wide opportunity spaces
• Each opportunity space represents a broad approach to solving the challenge
• Example: "Chef-Grade Craft-in-a-Can" or "Unleashing the Playlist Mindset"

Granular Idea Generation

• Each opportunity space contains dozens of specific, granular ideas
• Ideas range from incremental improvements to disruptive innovations
• Ideas can target different levels of analysis depending on your challenge formulation

4.2 Idea Development

Individual Idea Review

• Read detailed descriptions of each generated idea
• Example: "Dynamic Mixology Cans" with full concept description
• Ask AI to edit or refine specific ideas

Idea Import

• Import existing ideas from your team
• Enrich team-generated ideas with AI analysis
• Support open innovation programs with idea aggregation from across the organization